Whale Wisdom: BLUE NILE, INC.

BLUE NILE, INC. (NILE)

Closing price on 12/31/2009:	$63.33
Filers holding this stock on 12/31/2009:	112
Aggregate shares on 12/31/2009:	16,460,868
Aggregate shares on 09/30/2009:	15,786,045
Percent change:	4.274807%
View insider trading info since Jan. 1 2008

Brokerage Ratings on this stock:

Positive:

Neutral:

Negative:

Brokerage	Date Issued	Rating	Price Target
ARGUS	02/17/2010	HOLD
BENCHMARK	02/15/2010	SELL	$35.00
RBC CAPITAL MKTS	02/15/2010	SECTOR PERFORM	$53.00
JANNEY MNTGMY SCOTT	09/30/2009	NEUTRAL
CITIGROUP	07/14/2009	BUY
WILLIAM BLAIR	07/09/2009	OUTPERFORM
SUSQUEHANNA FINANCIAL	05/06/2009	NEGATIVE
MCADAMS WRIGHT RAGEN	04/13/2009	HOLD	$36.00
THINKEQUITY	01/28/2009	BUY	$40.00
AMTECH RESEARCH	01/12/2009	SELL
BARCLAYS CAPITAL	12/04/2008	OVERWEIGHT
STIFEL NICOLAUS	12/01/2008	BUY	$31.00
LEHMAN BROTHERS	08/06/2008	EQUAL-WEIGHT	$39.00
DEUTSCHE SECURITIES	08/06/2008	HOLD	$42.00
CIBC WRLD MKTS	09/25/2007	SECTOR PERFORM
MCADAMS,WRIGHT,RAGEN	08/07/2007	HOLD	$80.00
AM TECH/JSA RESEARCH	05/13/2007	SELL	$45.00
JMP SECURITIES	05/03/2007	MKT PERFORM
CARIS & COMPANY	02/13/2007	AVERAGE

Non-derivative Insider Transactions

Transaction Date	Owner	Edgar filing
08/08/2008	BELL SUSAN S	View Filing
09/18/2008	BELL SUSAN S	View Filing
12/14/2004	IRVINE DIANE M	View Filing
02/09/2004	IRVINE DIANE M	View Filing
11/02/2006	STROBER JOANNA A	View Filing
05/12/2009	MAUPIN TERRI K	View Filing
05/12/2009	BELL SUSAN S	View Filing
05/12/2009	GASTON DWIGHT	View Filing
06/01/2009	MAUPIN TERRI K	View Filing
06/01/2009	VADON MARK C	View Filing
06/02/2009	IRVINE DIANE M	View Filing
06/03/2009	GASTON DWIGHT	View Filing
08/05/2009	MAUPIN TERRI K	View Filing
08/12/2009	BELL SUSAN S	View Filing
08/26/2009	GASTON DWIGHT	View Filing
09/04/2009	IRVINE DIANE M	View Filing
09/23/2009	GASTON DWIGHT	View Filing
10/06/2009	IRVINE DIANE M	View Filing
10/09/2009	MAUPIN TERRI K	View Filing
10/21/2009	IRVINE DIANE M	View Filing
10/21/2009	GASTON DWIGHT	View Filing
11/18/2009	GASTON DWIGHT	View Filing
12/02/2009	BELL SUSAN S	View Filing
12/02/2009	VADON MARK C	View Filing
12/04/2009	MAUPIN TERRI K	View Filing
12/03/2009	IRVINE DIANE M	View Filing
12/11/2009	MAUPIN TERRI K	View Filing
12/16/2009	GASTON DWIGHT	View Filing
01/13/2010	GASTON DWIGHT	View Filing
01/04/2010	VADON MARK C	View Filing
01/07/2010	VADON MARK C	View Filing
02/05/2010	MAUPIN TERRI K	View Filing
02/10/2010	GASTON DWIGHT	View Filing
02/22/2010	BELL SUSAN S	View Filing
02/23/2010	BELL SUSAN S	View Filing
03/05/2010	MAUPIN TERRI K	View Filing
03/10/2010	GASTON DWIGHT	View Filing